The Internet is an influential tool required for the advancement of businesses across various sectors and industries. In the time when modernisation, industrialisation, and globalisation are but common terms and scenarios, it is imperative for both small and large enterprises to establish an online presence.

Based on common management principle, a company is doomed to fail if it is not flexible and adaptable enough to respond to market changes. Thus, almost every business operates and maintains at least one website, making perpetual and dedicated effort to rank in search engines. They are aware of the importance of rallying online traffic towards their websites. This is especially true for those in the hospitality industry that are taking advantage of online booking or reservation and other equally useful Internet applications.